Bite Into This: MetroMesh and Byte’m Launch Bold Brownie Campaign Across NYC
Jessica Hsu currently serves as the Marketing & SDR at MetroMesh Media.
About MetroMesh Media MetroMesh Media is a hyper-local DOOH advertising platform that helps brands and advertisers reach urban audiences with effective, mobile, and high-visibility ads by deploying smart digital displays on last-mile delivery riders for real-time targeted exposure.
MetroMesh Media is thrilled to announce the launch of its first-ever campaign with a CPG brand—Byte’m, the fast-growing snack startup redefining what a brownie should be. Founded by Jacob and Jack, Byte’m is built on bold flavors, premium ingredients, and a rebellious approach to snacking. Now, their “BITE ME” campaign is taking to the streets—literally.
Starting June 1, Byte’m’s attention-grabbing ads are rolling out across Manhattan on MetroMesh’s delivery rider network. The campaign begins in Greenwich Village, a vibrant, youth-driven neighborhood with a historically low supply of out-of-home (OOH) inventory. Thanks to MetroMesh’s hyper-local delivery-based format, brands can now saturate areas like this with unmatched frequency and precision, reaching consumers in parks, restaurants, sidewalks, and even elevator lobbies—places traditional media can’t touch.
“MetroMesh gives brands the ability to activate in areas where OOH media doesn’t exist—without compromising on visibility or reach,” said Winn Hsu, Co-Founder & CEO of MetroMesh Media. “We’re excited to help Byte’m connect with their audience in such an authentic and dynamic way.”
The partnership also marks MetroMesh’s entry into the consumer packaged goods space, expanding its impact beyond tech and service brands. With the ability to deploy 50+ units for every Manhattan neighborhood—something no other media can promise, MetroMesh offers brands an entirely new way to own the street.
“MetroMesh’s approach was exactly what we were looking for—fast, flexible, and fresh,” said Jack Davis, Co-Founder of Byte’m. “It aligns perfectly with how we think about brand and community.”
If you spot one of MetroMesh’s riders rocking the bold “BITE ME” display, take it as your sign to treat yourself. Byte’m’s brownies—whether Classic, S’more, or Cookies & Cream—are as addictive as they are Instagrammable.
To learn more or snag a box, visit bytemfood.com or follow @bytembrownie on Instagram.
