# Bite Into This: MetroMesh and Byte’m Launch Bold Brownie Campaign Across NYC

MetroMesh Media is thrilled to announce the launch of its first-ever campaign with a CPG brand—**Byte’m**, the fast-growing snack startup redefining what a brownie should be. Founded by Jacob and Jack, Byte’m is built on bold flavors, premium ingredients, and a rebellious approach to snacking. Now, their “BITE ME” campaign is taking to the streets—literally.

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Starting June 1, Byte’m’s attention-grabbing ads are rolling out across Manhattan on MetroMesh’s delivery rider network. The campaign begins in **Greenwich Village**, a vibrant, youth-driven neighborhood with a historically low supply of out-of-home (OOH) inventory. Thanks to MetroMesh’s hyper-local delivery-based format, brands can now saturate areas like this with **unmatched frequency and precision**, reaching consumers in parks, restaurants, sidewalks, and even elevator lobbies—places traditional media can’t touch.

> “MetroMesh gives brands the ability to activate in areas where OOH media doesn’t exist—without compromising on visibility or reach,” said Winn Hsu, Co-Founder & CEO of MetroMesh Media. “We’re excited to help Byte’m connect with their audience in such an authentic and dynamic way.”

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The partnership also marks MetroMesh’s entry into the consumer packaged goods space, expanding its impact beyond tech and service brands. With the ability to deploy **50+ units for every Manhattan neighborhood**—something no other media can promise, MetroMesh offers brands an entirely new way to **own the street**.

> “MetroMesh’s approach was exactly what we were looking for—fast, flexible, and fresh,” said Jack Davis, Co-Founder of Byte’m. “It aligns perfectly with how we think about brand and community.”

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![](https://cdn.hashnode.com/res/hashnode/image/upload/v1748829672850/91423a82-00fc-4bda-af3f-dc3f45543808.jpeg align="center")

If you spot one of MetroMesh’s riders rocking the bold “BITE ME” display, take it as your sign to treat yourself. Byte’m’s brownies—whether Classic, S’more, or Cookies & Cream—are as addictive as they are Instagrammable.

To learn more or snag a box, visit [**bytemfood.com**](http://bytemfood.com) or follow **@bytembrownie** on Instagram.