MetroMesh CEO Winn Hsu Finds Inspiration Abroad in OOH Pioneer
Jessica Hsu currently serves as the Marketing & SDR at MetroMesh Media.
About MetroMesh Media MetroMesh Media is a hyper-local DOOH advertising platform that helps brands and advertisers reach urban audiences with effective, mobile, and high-visibility ads by deploying smart digital displays on last-mile delivery riders for real-time targeted exposure.
Sydney, Australia
For Winn Hsu, co-founder and chief executive of MetroMesh Media, building a next-generation advertising network has always been about more than screens on delivery bikes. It’s about reimagining how cities move — and how brands move with them.
This week, during a trip to Sydney, Hsu met with Eric Fan, founder of LUMOS, a leading out-of-home (OOH) media innovator in the Asia-Pacific region. Fan, whose company has worked with global delivery platforms including DoorDash and FoodPanda, has become known for pushing the limits of data-driven outdoor media through programmatic integrations and location-aware campaign technology.
Hsu had first encountered LUMOS in early 2024 while researching delivery-based OOH models worldwide. “Most approaches felt clunky — limited in reach and lacking the intelligence this medium deserves,” Hsu reflected. “LUMOS stood apart as the one company truly redefining what this format could become.”
Over coffee in Sydney’s central business district, the two founders exchanged notes on building data platforms, scaling partnerships, and the nuances of operating at the intersection of mobility and advertising. Fan shared how LUMOS developed sophisticated systems capable of unifying consumer profiles and delivering real-time analytics — capabilities that have made it one of the most advanced OOH data firms in the Southern Hemisphere.
For Hsu, the meeting was more than a chance to meet a long-admired figure in the industry; it was a moment of clarity for MetroMesh’s trajectory in New York. “Eric’s insights, especially around partnerships and distribution, sharpened my thinking about what MetroMesh can become,” he said.
As MetroMesh continues to expand its micromobility-based ad network across New York City, Hsu carries forward the lessons learned from the meeting. “We’ve always seen ourselves as underdogs, but also as winners,” he added. “Conversations like this remind me that we’re on the right path.”
