A Fantasy Sports Campaign Moves Through Manhattan, One Delivery at a Time
MetroMesh Media brings Splash’s mobile-first experience into the streets of New York.
Jessica Hsu currently serves as the Marketing & SDR at MetroMesh Media.
About MetroMesh Media MetroMesh Media is a hyper-local DOOH advertising platform that helps brands and advertisers reach urban audiences with effective, mobile, and high-visibility ads by deploying smart digital displays on last-mile delivery riders for real-time targeted exposure.
NEW YORK — On sidewalks in the East Village, near coffee shops and apartment lobbies, and along delivery routes heading downtown for kickoff, a new kind of advertising campaign is quietly unfolding. It does not rely on billboards or transit hubs. Instead, it moves with the city.
This month, MetroMesh Media launched a mobile out-of-home campaign for Splash Inc., bringing the fantasy sports company’s product directly into the daily flow of Manhattan life. The activation places Splash’s creative on delivery riders’ bags, pairing physical visibility with QR-driven interaction.
The campaign reflects Splash’s core premise: that sports engagement should travel with fans, not wait for them to sit down. Riders carrying food orders now double as moving entry points into Splash’s QuickPicks experience, allowing passersby to scan, play, and engage in real time—whether they are heading to work, grabbing lunch, or making their way to a game.
What distinguishes the effort is its deliberate use of motion and context. Rather than broadcasting broadly, the campaign follows high-foot-traffic routes and neighborhood patterns, placing the message where attention already exists. From restaurant pickups to residential drop-offs, the ads appear in moments of pause—outside storefronts, at crosswalks, and along curbside stops.
The rollout spans 20 units across Manhattan, emphasizing frequency over spectacle. It is a reminder that out-of-home advertising, often associated with mass awareness, can also function as a direct-response channel when paired with technology and precise placement.
For MetroMesh Media, the campaign underscores a broader thesis: that physical advertising, when designed for mobility and interaction, can mirror the immediacy of digital platforms—without leaving the real world. For Splash, it extends the game beyond screens and stadiums, embedding it into the city’s everyday routines.
In a media landscape increasingly defined by feeds and filters, the collaboration offers a different proposition: real ads, in real places, moving at the speed of New York.
Learn more at https://metromeshmedia.com
Instagram: https://www.instagram.com/metromeshmedia/
